The holiday season is a perfect time for businesses to connect with their customers and prospective customers by sending out personalized holiday messages with eye-catching business holiday cards. Not only does this gesture bring a personal touch to business relationships, but it also creates a memorable impression that can last beyond the holiday season. In 2023, there are several top trends in business holiday card printing that businesses can benefit from, including vibrant colors, minimal design, and sustainable paper options. By personalizing and customizing the cards with neutral and nontraditional colors, businesses can stand out from the competition and create a unique experience for their recipients. In this article, we will explore the top trends in business holiday card printing for 2023, and how they can help businesses make a lasting impact on their customers and business network contacts.

Why Should You Print Business Holiday Cards?

The holiday season is fast approaching, and businesses of all sizes are gearing up to spread cheer to their employees, clients, and business network contacts. One of the best ways to do this is through printing custom business holiday cards. Not only do these cards help to strengthen the bond between the company and its stakeholders, but they also create a lasting impression that sets the business apart from the rest.

Printing business holiday cards is an excellent way to humanize the relationship between the company and its employees. It demonstrates that the business is not just about profits, but also values its workers. Personalized messages on the cards can go a long way in showing that the company cares and appreciates the hard work its employees have put in over the year.

Furthermore, sending business holiday cards to clients and business network contacts helps to nurture relationships and keep the company top of mind. It is an excellent opportunity to remind clients of the quality of services and products the company has to offer, without the need for an overt sales approach. Potential customers who receive business holiday cards also take note of the company and are more likely to remember and consider it when a need arises in the future.

Printing business holiday cards is a cost-effective way to enhance marketing strategies and increase brand recognition. Sending out cards around the holidays is a subtle but powerful reminder of the positive impact the company has had on its stakeholders. Recipients of the cards are more likely to view the business favorably and may share the cards on social media platforms, providing tangible exposure to the company without incurring any additional expenses.

Trends in Business Holiday Card Design

Business holiday cards are an excellent way to show appreciation and nurture relationships with clients, employees, and business network contacts. To make a memorable impression, it is crucial to keep up with the latest trends in business holiday card design

Vibrant Colors

One of the top trends in business holiday card printing for 2023 is the use of vibrant colors. Bold and bright colors bring excitement and energy to a card, making it stand out from the rest. After all, the holiday season is a time of joy and celebration! Using vibrant colors is an excellent way to get people excited about the season and leave a memorable impression.

One idea to incorporate vibrant colors is to utilize full-color on one side of the card while keeping the other side clean and white. This creates contrast and balance, making the design eye-catching. Furthermore, monochrome color schemes are an easy way to incorporate bold colors into a holiday card while still making the design feel cohesive. Monochrome color schemes involve using different shades of the same color, which adds depth and dimension to the design.

Some colors that are on-trend for 2023 include Viva Magenta, Ultra Violet, and Pantone Flame. These bold and fiery colors can be used in a variety of ways, from highlighting the holiday message to adding festive flair to the design. They can be paired with neutral colors such as white or black to create a visually striking card. Incorporating vibrant colors into a holiday card is an excellent way to create a personal touch that will resonate with business customers, prospective customers, and business network contacts.

Minimal Design and Bright Colors

One of the top trends in business holiday card printing for 2023 is the use of minimal design paired with bright colors. This trend is all about grabbing attention while keeping the card simple, clean, and visually striking. By utilizing bold and bright colors, businesses can create a memorable impression while staying true to their brand identity.

To achieve this trend, some companies are using full color on one side of the card while keeping the other side clean and white, creating contrast and balance. This high-contrast design is an excellent way to catch the eye of recipients and make a lasting impression. By using bright colors strategically, businesses can convey their holiday message while still keeping the communication concise and to the point.

Additionally, monochromatic color schemes are an ideal way to make a colorful card feel organized and sleek. Using different shades of the same color can create depth and texture within the card design while still conveying a sense of minimalism. Monochromatic color schemes can create a cohesive design that speaks to a modern sensibility.

Many businesses have already adopted this trend and are utilizing it in their holiday card printing. Companies are choosing to go for bold and bright colors that align with their brand voice, creating custom designs that are both memorable and minimalistic. By using illustrations that are visually bold and paired with clean typography, businesses can communicate their message in an attention-grabbing way that aligns with their overall brand identity.

Neutral and Nontraditional Colors

In addition to vibrant colors, another trend in business holiday card printing is the use of neutral and nontraditional colors. This trend reflects the pushback on opulence and instead embraces functionality and simplicity. By using neutral and nontraditional colors on holiday cards, businesses can create a calming feeling and a sense of familiarity.

Neutral colors such as shades of brown, gray, green, blue, and burgundy are becoming increasingly popular in business holiday cards. These colors are versatile and can complement a variety of card designs and message tones. The calmness and familiarity of neutral colors make them a perfect fit for holiday cards, which aim to bring warmth and joy to recipients.

Nontraditional colors, such as dusty pink or sage green, are also making an appearance in business holiday cards. These colors offer a fresh take on traditional holiday hues and provide a unique color scheme for businesses to lean into. Nontraditional colors can help businesses stand out and make a lasting impression on recipients.

To add a touch of elegance to neutral and nontraditional colors, businesses can pair them with metallic accents or textured papers. Gold or silver metallic accents on brown or burgundy cards add a touch of luxury without being too flashy. Textured paper adds dimension and tactile interest to the card design, making it more memorable and engaging for the recipient.

Personalization and Customization

When it comes to business holiday cards, it’s important to make them memorable and tailored to your brand. Personalizing and customizing your cards is a great way to achieve this goal. By incorporating elements unique to your brand, you can create a card that stands out and makes a lasting impression on your customers, prospective customers, and business network contacts.

One way to personalize your cards is by using your company colors and fonts. These elements help reinforce your brand and create consistency across all of your marketing materials. Adding your logo or images related to your business or industry can also help make your holiday cards more personalized.

Custom designs are becoming increasingly popular in the industry, with die-cut shapes, embossed designs, and custom finishes like gold foiling being some of the most sought-after designs. These customizations not only make your cards unique but also add a touch of elegance and sophistication to your holiday greetings.

Another way to add a personal touch to your holiday cards is by including a handwritten message or signature. This small detail can go a long way in making your card feel more personal and heartfelt. It’s a great way to show your customers and business contacts that you appreciate their business and care about their well-being during the holiday season.

Sustainable Paper Options

In the current climate, there has been an increased focus on environmentally conscious practices. With the holiday season coming up, businesses have an opportunity to show their commitment to sustainability by using eco-friendly options for their holiday cards. One of the options businesses can consider is using sustainable paper.

Sustainable paper options are a great way to reduce your environmental impact while still promoting your business’s values and holiday greetings. Some of the eco-friendly paper options available include recycled paper and Forest Stewardship Council (FSC) certified paper. Recycled paper is created from recycled materials and reduces the need for virgin materials. FSC certified paper comes from responsibly managed forests and ensures that the production of the paper has a minimal impact on the environment.

The benefits of using sustainable paper options for printing your business holiday cards are numerous. Firstly, it shows your business’s commitment towards sustainability and addresses the increasing global concern about the environment. Additionally, it appeals to the environmentally conscious customers who value businesses focused on sustainable practices.

Another eco-friendly option that fits into the trend of using sustainable paper for holiday cards is “green” printing. This involves using eco-friendly inks, printing methods, and materials like soy-based inks, waterless printing, and low-VOC coatings. By choosing this approach, businesses can further reduce their environmental impact.

Best Practices for Printing Business Holiday Cards

As we approach the holiday season, businesses of all sizes begin to think about printing their business holiday cards. In order to stand out among the many cards that will be sent, it’s important to utilize some best practices for printing your business holiday cards.

First and foremost, it’s crucial to plan ahead and order your cards early. This will ensure that your cards are the first to arrive and that you have enough time to address and send them out before the holiday rush. It’s also important to review and ensure that your mailing list is up to date and accurate.

Selecting a unique design for your business holiday cards is another best practice that will help them stand out. This year, trends are focused on minimal designs or nontraditional color schemes, but it’s also important to make sure your design represents your brand. You can even use a custom design created specifically for your business to make the card even more unique.

Adding a personal touch to your business holiday cards is another way to maximize their impact. You can include a personalized message or even a holiday photo in your card to make it special. Additionally, including your business card is a great way to make sure your customers have your contact information at their fingertips.

Sustainable paper options are becoming more popular each year. Not only are they eco-friendly, but they can also be visually appealing. Some options to consider include recycled paper or Forest Stewardship Council (FSC) certified paper. Choosing a sustainable option aligns with the values of many environmentally conscious customers.

Lastly, holiday stamps are a simple and cost-effective way to add a festive flair to your envelopes. By choosing a stamp with a holiday design or message, you can make your envelope stand out and add a touch of celebration.


In conclusion, early planning, creative designs, and personalized messages are key to standing out through business holiday cards in 2023. Incorporating vibrant colors and minimalism in card designs can also make them more visually appealing and on-trend. It’s equally important to opt for sustainable paper options, which align with the values of environmentally conscious customers. By using these trends in your holiday cards, you can not only make a memorable impression on existing and prospective customers but also foster stronger relationships and build a strong business network. In short, for maximum impact this holiday season, stick to personalized messages, go for on-trend designs, choose sustainable material, and use colorful and unique finishing touches.

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